Established 2018 -

Rosie Picton. My background is in visual culture, museum education, and brand consulting. Since 2012 I have led international semiotics projects for a host of household names - working across F&B, retail, education, FMCG, tech and healthcare. Mythologies (the Roland B kind) opened my eyes and mind to the influence of social sign-systems. Axis Mundi is a vehicle for methodological expansion and new adventures in creative execution.

Kourosh Newman-Zand. Since 2012 I’ve applied my training in political and economic science to brand communication challenges. I’ve led projects across sectors including technology, innovation incubators, fintech - and FMCG. Drawing on contemporary practices of cultural and communications criticism, my project and research work explores new patterns of consumption and identity in rapidly evolving geopolitical contexts.